LivePerformance marketing
The PayPer Company
Pay-per-call lead generation where the business only pays for a ringing phone.
Visit thepaypercompany.com
A performance marketing operation that sells calls instead of clicks. Campaigns, tracking numbers, call routing, and qualification all run behind one front end, so the client never touches an ad account and only pays when a qualified buyer is on the line.
Billing model
Per call
not per click or impression
Attribution
Call level
source tracked to the ring
Client ad accounts
None
media is run and owned on our side
Why it exists
- Owners buy ads, then spend their week tuning campaigns instead of selling.
- Click-based lead buying pays for interest, not intent, so sales teams burn hours on lukewarm lists.
- Without call tracking, no one can prove which spend produced which sale, so budget decisions are guesses.
What it is
- 01Tracking numbers per campaign so every call is attributed to the source that created it.
- 02Call routing and qualification rules that filter before the phone rings on the client side.
- 03Landing pages built per offer and per market instead of one generic form page.
- 04Reporting that ties spend to connected calls, so the pay-per-call math is visible.
Inside the product
Tracked numbers
A unique number per campaign, so attribution is not inferred.
Pre-qualification
Filtering happens before the call reaches the sales team.
Offer pages
Landing pages written per service and per market.
Spend reporting
Cost per connected call, shown against the campaign that produced it.
Stack
Landing page systemCall tracking and routingPaid media integrationsAttribution reporting
Need something like this for your business?
Tell us what perfect looks like and we will scope the build against it.