JayLee McGary
One site running a clinical consulting practice, a product line, and a wellness community.
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A single platform carrying 3 separate businesses for a skilled nursing consultant: remote and DIY clinical consulting for SNF and assisted living facilities, a supplement and personal care product line, and a membership community for aging adults. Each has its own audience and buying motion without splitting into 3 disconnected sites.
Why it exists
- A practitioner running consulting, products, and a community usually ends up with 3 sites and 3 bills.
- Clinical buyers and retail buyers need completely different pages, but they trust the same person.
- Facility administrators evaluating survey readiness will not wade through a storefront to find credentials.
What it is
- 01Three clearly separated tracks: SNF consulting, the product line, and the membership community.
- 02Consulting pages covering survey readiness, QAPI, policy, and DON support, offered remote or DIY.
- 03Commerce for supplements, personal care, journals, and meal plans, with staged availability.
- 04A journal surface for long-form writing that feeds search across all 3 tracks.
- 05Credential-forward framing so clinical buyers see qualifications before offers.
Inside the product
Survey readiness, QAPI, policy, and DON support packaged for facilities.
Supplements, personal care, journals, and meal plans with staged launches.
Membership space for aging adults and their families.
Long-form writing that carries search weight for all 3 tracks.
Stack
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