LivePersonal brand
Ben McGary
A personal site that qualifies coaching applicants instead of collecting contact forms.
Visit benmcgary.com
A personal platform covering 20+ years of sales, systems, and AI work. It leads with proof, filters coaching interest through an application rather than a calendar link, and gives away a working tools library so the first exchange is useful before anything is sold.
Experience
20+ yrs
across multiple industries
Sales volume
$150MM+
closed
Consultations
500+
delivered
Why it exists
- A generic bio page invites everyone, which means the calendar fills with conversations that go nowhere.
- Credentials read as bragging unless they are tied to a number a reader can check.
- Free lead magnets are usually a PDF, which teaches nothing about whether the reader is a fit.
What it is
- 01Proof-first structure: years, sales volume, consultations, and certifications stated as figures, not adjectives.
- 02Coaching application instead of an open booking link, so the fit is decided before the call.
- 03A free tools library that delivers real utility as the first interaction.
- 04Consent-aware cookie handling and a writing surface for long-form positioning.
Inside the product
Application gate
Coaching interest is screened before a calendar opens.
Tools library
Working downloads given away up front.
Proof blocks
Numbers stated plainly instead of testimonial filler.
Long-form surface
Room to argue a position, not just list services.
Stack
React and TypeScriptApplication intake and routingGated tool downloadsConsent management
Need something like this for your business?
Tell us what perfect looks like and we will scope the build against it.